IMAGO Blog

US Open — Tennis, Emotion, and Photojournalism for the Digital World

Written by IMAGO | Nov 3, 2025 5:54:55 PM

For blog creators, news sites, and social channels, the 2025 US Open offers a unique interplay of sport, emotion, and visual power. Anyone covering tennis journalistically or staging it for digital platforms benefits from IMAGO’s broad offering: current photos, historical archives, and clear licensing models.

The US Open is the visual finale of the tennis year — a global event that combines elite athletic performance, an urban backdrop, and pure emotion. For blogs, news sites, and content creators, the tournament supplies inexhaustible topics: match reports, background features, photo galleries, or social-media formats. IMAGO provides a broad portfolio of licensable images — from live match action to historical archives. This article shows which motifs resonate most, which license types are relevant, and how licensing can be easily implemented.


IMAGO / Michael Weber | Taylor Fritz (USA) in action during the Men's Tennis BOSS Open ATP.

The US Open as a Media Phenomenon

The tournament takes place annually at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York. Since 1881, it has attracted fans, journalists, and photographers alike. The evening sessions in Arthur Ashe Stadium are especially iconic — floodlights, skyline, and emotion coalesce into images shared worldwide. For blogs and newsrooms, these moments offer ideal points of entry: visual tension and narrative depth in a single frame.

Image Motifs that Tell Stories

Anyone producing tennis content needs more than result shots. Storytelling through image selection is crucial — whether in blog articles, social posts, or photo galleries. Particularly effective are:

  • Match moments: serve, return, celebration, relief.

  • Portraits: close-ups, emotions, concentration.

  • Surroundings: fans, volunteers, umpires, press conferences.

  • City and night: New York skyline, reflections of light, urban dynamism.


IMAGO / ZUMA Press Wire | VENUS WILLIAMS and REILLY OPELKA, both from the USA, during a practice session before the US Open at the USTA Billie Jean King National Tennis Center. | Copyright: Marcin Cholewinski

For content creators, this yields visual series that work both editorially and in brand collaborations — with attention to the appropriate license and releases.

Protagonists of 2025 — Faces of a New Generation

The 2025 US Open marks an exciting transitional phase in world tennis. Veterans such as Novak Djokovic and Rafael Nadal continue to shape the sport’s image, while younger players like Carlos Alcaraz and Jannik Sinner embody new momentum. Their style is faster, riskier, and more emotional — ideal for visual and digital storytelling.

Carlos Alcaraz is seen as a symbol of this new generation: powerful, creative, and close to the crowd. Images of him convey pure energy — sweat, dynamism, enthusiasm. For blogs and news sites, such motifs are especially valuable because they can tell stories about pressure to perform, talent development, and the future of tennis.


IMAGO / ZUMA Press Wire | Carlos Alcaraz plays a shot against his opponent Hamad Medjedovic. | Copyright: Wally Nell

On the women’s side, Iga Świątek continues to lead with analytical play and mental strength. At the same time, Coco Gauff steps into the spotlight with incredible talent and a strong social-media presence. This combination of sporting precision and digital reach makes her a central motif for creators who present tennis as a lifestyle phenomenon.


IMAGO / Paul Zimmer | Qatar TotalEnergies Open 2025: Aryna Sabalenka (BLR) and Iga Świątek (POL).

Players such as Aryna Sabalenka, Elena Rybakina, and Naomi Osaka further underscore the tournament’s global character. Each stands for an individual style — physical, emotional, fashion-forward. For content creators, this opens visual narratives where sport, personality, and cultural identity merge.

New formats arise especially through social media: short reels, player portraits, and quotes paired with fitting images. Authentic, in-action and emotionally charged photos from matches or training sessions can be found at IMAGO and be integrated into blogs or feeds — always with an eye on proper licensing and attribution.



IMAGO / ZUMA Press Wire | EMMA NAVARRO (4) (USA) returns a rally shot against Ashlyn Krueger (USA) during their third-round match at the Credit One Charleston Open in Daniel Island. | Copyright: Walter G. Arce Sr.

Arthur Ashe Stadium

Arthur Ashe Stadium is more than a venue — it is a stage that turns every match into a visual event. With more than 23,000 seats and a distinctive retractable roof, it offers photographers and journalists an extraordinary setting, architecturally and atmospherically.

Under the floodlights, high-contrast scenes emerge: sharp shadows, the bright blue court, sparkling rows of spectators. This aesthetic makes the US Open a highlight for visual storytelling. For bloggers and newsrooms, strong motifs arise for cover images, galleries, and social-media visuals that carry both emotion and suspense.

The famous night sessions are known worldwide. When the sky over Queens turns violet and city lights frame the arena, an atmosphere unfolds that is hard to capture in words — but perfectly captured in images. For creators, this offers countless approaches: from an aesthetic look at the skyline to a documentary perspective on a cheering crowd.

The stadium is unmistakable acoustically and emotionally as well. The soundscape, spontaneous cheers, and interplay of music, light, and audience reflect the unique pulse of New York. This energy makes Arthur Ashe Stadium one of the most exciting places in international sports journalism.

Editorial teams and content producers use these scenes to connect the dynamics of a match with the city’s urbanity. The combination of architecture, light, and emotion creates unique visual opportunities — whether for news coverage, background features, or creative social posts about the “US Open mystique.”


IMAGO / Hasenkopf | Packed stands at Arthur Ashe Stadium during the night session of the Men's Tennis US Open 1995, ATP Tour, Grand Slam, wide view of Flushing Meadows, New York. 

Context and Significance — Facts and Figures

  • First held: 1881

  • Location: New York City, USA

  • Attendance: more than 700,000 per year

  • TV and streaming reach: over 200 million worldwide

  • Prize money 2025: around USD 65 million

These dimensions make the US Open a major media event that inspires editorial and creative content in equal measure.


IMAGO / Norbert Schmidt | Arthur Ashe Arena with full stands during the Men's Tennis US Open 1994.

Women’s Empowerment and Equality — A Journalistic Tradition

Since 1973, the US Open has paid equal prize money to men and women — a milestone won by Billie Jean King. This legacy continues to shape visual and editorial storytelling today. For content creators, it opens numerous fields: sports policy, equality, and role models. Images of King, Evert, Williams, or Świątek are not only historical documents but strong symbols of social development.

Current players such as Coco Gauff or Naomi Osaka also embody this link between athletic performance and social stance — ideal for journalistic portraits, feature stories, or social campaigns.


IMAGO / Paul Zimmer | 2025 US Open – Naomi Osaka. 

Behind the Scenes — Training, Preparation, Humanity

Behind the big matches lies quiet concentration. Training sessions, tactical conversations, or pre-match rituals show the human side of the sport. These moments are especially interesting for blogs and creators who want to offer insights beyond official coverage.

Photo series from mixed zones, warm-ups, or family moments convey closeness without intruding on privacy. For editorial use, these motifs are ideal for telling the story of a tournament in a nuanced way.

IMAGO / alterphotos | King Felipe VI of Spain (r) receives in audience the winner Spanish tennis player of the US Open 2022; Carlos Alcaraz.

New York as a Resonant Backdrop for the US Open

No tournament reflects its city as strongly as the US Open. The crowd is loud, colorful, and unpredictable — a mirror of New York’s spirit. For digital platforms, images of fans, celebrations, and urban perspectives are ideal visual elements for conveying emotion.

Successful tennis coverage combines sporting precision with urban energy. Whether a social-media reel, a blog cover image, or an editorial gallery — atmosphere is the decisive factor here.


IMAGO / ZUMA Press Wire | Maya Joint (AUS) loses 6–4, 6–0 to Madison Keys (USA) at the US Open held at the Billie Jean King National Tennis Center in Flushing, Queens, New York. | Copyright: Grace Schultz 

Archive, History, and the Enduring Relevance of Images

IMAGO maintains an extensive US Open archive — from black-and-white shots of the 1970s to recent finals. These collections make it possible to revive tennis history and place current events in historical context.

For blogs, features, or podcasts, this yields new perspectives: How has the game evolved? Which icons defined style and demeanor? Archival material provides the foundation for serious, well-grounded content with visual depth.


IMAGO / Claus Bergmann | Serena Williams (USA) beim Aufschlag Tennis Damen US Open 1999, Grand Slam, WTA-Tour

Live Coverage at IMAGO

IMAGO offers real-time images of the  US Open directly from the venue by IMAGO’s partner photographers. This visual content captures highlights, key points, and athletes’ on‑court emotions, as well as fan and public reactions to each play. 

IMAGO's reliability stems from stringent quality standards and years of experience capturing sporting events, ensuring consistent delivery of high-quality, properly licensed images that meet editorial standards. Their partner photographers share images directly from the venue in real-time through IMAGO's platform, guaranteeing that editors, publishers and content creators receive authentic, timely visual content they can trust when covering breaking news and live events.

Access to US Open Images at IMAGO

  • Webshop: Direct purchase of individual image licenses or credit packages.
  • Enterprise Solutions: Personal consultation, research, and volume agreements for professional users by a sales manager.

All paths lead to simple, proper licensing — for spontaneous blog posts as well as long-term content strategies.

Webshop Licensing categories: Understand Rights, Use Content Safely

An image license grants usage rights, not ownership. IMAGO offers three categories through the webshop:

  • Rights Managed (RM): Defined one-time editorial use — ideal for articles. Contact us for non-editorial uses or special requests.

  • Royalty Free Classic (RF): Flexible multiple use, e.g., for blogs or social media.

  • Royalty Free Premium (RF Premium): Extended rights for commercial use, such as ad campaigns or branding projects.

All license types clearly define where, for how long, and on which platforms an image may be used. For more information, check our FAQs or contact us.