IMAGO Blog

DEL Ice Hockey League: Storytelling, Structure & Licensed Imagery

Written by IMAGO | Nov 27, 2025 1:15:01 PM

The DEL Ice Hockey League (officially: Deutsche Eishockey Liga, PENNY DEL) has been the top tier of professional ice hockey in Germany since 1994. It replaced the former Ice Hockey Bundesliga and is operated as an independent league company. For media, agencies, brands, creators, NGOs, and education, the league offers consistently relevant material: game reports, background analysis, fan culture, and archive stories. IMAGO works with a worldwide network of partner photographers, agencies, and archives, providing clear licensing definitions and flexible access to current and historical image and video content.

 

IMAGO / Herrmann Agenturfotografie / Udo Herrmann | Sports pictures of the day The SAP Arena before the DEL game between Adler Mannheim and Red Bull Munich on 01.12.2024. On this Sunday evening, 9,921 spectators watched the game.

Structure and Competition: From Regular Season to Playoffs

The DEL combines a regular season with subsequent playoffs. Series lengths and qualification rounds can vary by season format, but the core principle remains the same: steady coverage across the season, then an intensified finale. The league is legally independent yet embedded in Germany’s ice hockey system and maintains a sporting relationship with DEL2.

 

IMAGO / HMB-Media / Uwe Koch | Sports pictures of the day in the picture from left Tyler Madden (Straubing Tigers, 18), in attack. GER, Berlin, DEL, Ice Hockey Eisbaren Berlin vs Straubing Tigers, Season 2025 2026, at the UBER Arena, 26.09.2025. 

Historic Highlights: Storylines That Still Drive Content

With its debut in 1994/95, the modern professional era began. Adler Mannheim set notable streaks in the late 1990s, while EHC Red Bull Munich shaped the 2010s with multiple titles. In DEL history, Eisbären Berlin are regarded as record champions — a strong anchor for “Then & Now” formats. Another long‑running theme is the linkage with DEL2 through promotion and relegation, which fosters competitive permeability and location development. For newsrooms and creators, this supports evergreen formats from championship chronicles to city and derby stories.

 

IMAGO / Kicker / Liedel | Pavel Gross (left) and Mike Pellegrims (both from Mannheim) are German champions and celebrate with the trophy in men's ice hockey DEL.

Clubs, Cities, Arenas: Regional Depth and Multiple Perspectives

The DEL connects traditional markets with modern arenas. Rivalries and derbies produce recurring narratives suitable for live tickers, matchday posts, Reels, and carousels. Complementary angles include profiles of coaches and playing styles, arena features, and series on jersey and logo histories.

IMAGO / Mario Stiehl | Alexander DOTZLER (25 Straubing Tigers) in a duel with Florian BUSCH (26 Eisbären Berlin) EHC Eisbären Berlin vs. Straubing Tigers 4th matchday main round DEL season 2015 16 - Location: Mercedes Benz Arena Berlin.

Content Ideas for Blogs, Newsrooms, and Social Media

For editorial teams and blogs:

  • Explainers: league structure, playoff format, skill trends (goaltenders, special teams).

  • History series: milestones, defining finals, club dynasties.

  • Data & tactics: shot charts, series trajectories, goaltender performances.

For Social Media:

  • “On this day”: anniversaries, records, iconic game scenes.

  • Carousels & Shorts: derby facts, arena atmosphere, “First & Last” (first/current logo).

  • Fan culture: pre‑game introductions, choreographed fan displays, mascot moments.

Image Research with IMAGO: Subjects and Practical Access

Core subjects: on‑ice action (face‑offs, saves, celebrations), coaching moments, fan culture and arenas, historical archives (title celebrations, portraits of legends).

Access options:

  • Webshop: Direct purchase of individual image licenses or credit packages.
  • Enterprise Solutions: Personal consultation, research, and volume agreements for professional users by a sales manager.

Non‑Editorial Uses: Where DEL Imagery Works Beyond News

Beyond classic reporting, DEL visuals suit non‑editorial contexts such as sponsorship activations, corporate publishing, employer branding, event communications, point‑of‑sale, or Social Media campaigns. It is essential to define purpose, reach, and channels before image selection to license precisely and set up efficient workflows (approvals, layouts, formats).

Practical Checklist for Your Newsroom and Channels

  • Clarify purpose: editorial or non‑editorial? This determines the license type.

  • Plan subjects: do you need action, portrait, arena, archive, or detail (e.g., trophy, jersey)?

  • Editing & formats: cropping, text safety (overlays), platform specifics (feed, story, print).

  • Credits & captioning: name source/author, adopt consistent IPTC data.

The DEL Ice Hockey League as a Lasting Stage

The DEL Ice Hockey League provides continuously tellable stories — from regular season to playoffs, from derby narratives to club dynasties. Blogs, newsrooms, and Social Media benefit from recurring patterns and a rich history that lends itself to evergreen formats. IMAGO supports this with clear licensing definitions, flexible access (Webshop, Packages, Sales Manager), and a broad range of current and historical content — enabling reliable publications across all channels.

Rights & Licensing: Clarity at the End

Principle: A license grants usage rights, not ownership; copyright remains with creators or agencies.

IMAGO webshop license models:

  • Rights Managed (RM): defined, one‑time use for clearly outlined applications (typically editorial).

  • Royalty Free Classic (RF): reusability within the agreed scope; non‑editorial uses are possible.

  • Royalty Free Premium (RF Premium): broad, high‑quality scope for editorial and non‑editorial uses, including print, campaigns, packaging, and merchandising.

Standard disclaimer (EN): “Images are licensed for editorial use; commercial use requires a corresponding license and the client has to take care of third-party rights (non‑exclusive).”

Access routes: Webshop (single license), Webshop (credit packages valid for 365 days), and Sales Manager for individual agreements, volume, and support.

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