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If you are a marketer and you still struggle to make your work shine in a world of marketing gems, using the right images can greatly improve the effectiveness of the message you want to express to the audience. It doesn’t matter what project you are working on - be it running a charity, working as a filmmaker, producing health products, designing clothing, or creating content - Images can help to establish your identity in the minds of your audience.
Photography is always good and professional, but using existing photos can be more beneficial for your brand. Because even if you have the best photographer in the world, there are still some limitations, such as time and location. On the other hand, there is an extensive collection of images taken by different photographers in various settings and situations. This gives you an endless world of images to choose from for your marketing needs and content.
The Importance of High-Quality Images
High-quality images are important when it comes to adding a personal touch to your marketing campaigns and evoking emotional reactions from your audience. But let's face it, snapping original photos can eat up a lot of your precious time and drain your wallet. But not every marketer needs a personal photographer, there is also another better option! You can use already existing, top-notch, one-of-a-kind images to showcase your unique perspective on different topics.
IMAGO / Johner Images | Friends eating water melon.
Using high-quality images adds original authenticity to your brand. This authenticity helps your business build trust with your audience and increases their loyalty to you. Images that capture genuine moment can express beauty as it truly is, without filters, and from the photographer's artistic perspective.
Authenticity is crucial in social networks, especially in today's competitive marketing environment. It can be the key to save your brand and be a winner in the competition. Therefore, it's important to maintain originality in every aspect of your product, particularly in visual representation, as it forms the first impression of your brand.
So, to enhance your credibility on social networks, blogs, or any other platform, don't forget to use creative and professional images.
How does image quality affect SEO?
The truth is that high-quality images, in both form and content, can increase user engagement and make them spend more time on your platform. Increased time spent is directly related to reducing the bounce rate. Search engines consider a low bounce rate and longer time spent as two important indicators of value, and your website or blog's ranking is related to how valuable it is to the search engine.
But that's not all; quality images also enhance the overall user experience by creating visually appealing and easily understandable content, leading to higher click-through rates (CTR) and increased sharing on social media and SEO.
Photos are storytellers
Photos are like a captivating scene in a movie – they have a lot of power. After your brand story, they are the most important element of establishing your narrative with your audience. So, it's crucial to choose photos that align with your story. Random photos won't help your brand and will make it look unprofessional, taking away from the integrity of your narrative.
The photos you select will help in accurately and effectively telling your story. Relevant, high-quality, and creative images help the audience better understand the message. Therefore, using high-quality photos in marketing campaigns can help your brand story be shared more widely through word of mouth.
Images capture the essence of a genuine experience
Many images are shared on social networks every day. These images include travel, food, various entertainments, or breathtaking moments of sports competitions that captivate millions of people. They allow the audience to imagine themselves in that moment and experience it to some extent. Therefore, high-quality images help the product to succeed, as they make the audience to see the details. The higher the image quality, the better the chance of conveying the experience. On IMAGO, you can find these pictures in Sport, Editorial, Archive, or Creative categories.
How to select the best image?
To choose the best possible image, it's important to keep these three categories in mind:
Representative Pictures:
These images are designed to directly promote your product or service. They are ideal for product catalogs, websites, and advertisements. Due to their simplicity, they can convey the message more quickly and directly.
Conceptual Images:
Conceptual images are creative, symbolic and abstract. They do not directly depict a product. However, by engaging the audience's emotions and piquing their curiosity, they draw them to the brand. These images are the ideal choice for creative campaigns and communicating brand values. For example, IMAGO offers creative alternatives that are the best choices for this purpose.
Desired Images:
These images, such as conceptual images, aim to evoke the audience's emotions. The difference is that they picture an ideal situation, which your brand going to help users to reach it. These type of images are useful for luxury brands, travel companies, and lifestyle products.
As we discussed before, using high-quality images is vital for the success of marketing campaigns, and IMAGO is a valuable resource for this purpose. Images do more than improve your message; they are essential for creating a strong, original connection with your audience. IMAGO's diverse and professional image collection allows brands to effectively narrate their stories, evoke emotions, and find a unique identity in the competitive digital landscape.
