Sell Your Visual Content via IMAGO: How to Become a Partner
In today’s photography landscape, there is no shortage of content. Images of Lionel Messi or the Berlin TV Tower are already widely represented in our portfolio. That is exactly why we are looking for strong partners who can meaningfully expand and complement our collection.
In this article, we will explain what matters when applying for a partnership with IMAGO.
How Do You Become a Partner? What Is IMAGO Looking For?
Consistency and Long-Term Collaboration
IMAGO is looking for photography, video, and content from established photographers and agencies, as well as emerging talents. We value long-term partnerships that bring out the best in everyone involved.
A key requirement is the continuous and regular delivery of content that enhances our catalog. Our platform is not designed for occasional uploads of a few images. Instead, it offers the opportunity to inspire global editorial teams and clients on a daily and weekly basis with high-quality visuals.
IMAGO / Eibner / Memmler | La Catrina Calavera Performer for Dias de los Muertos in Mexico City.
Volume
As a leading provider in the editorial mass image market, our database offers an extensive portfolio of content. More than 800 million images and videos are available to our clients.
Due to this scale, it is essential for new contributors to upload a solid volume of images at the beginning of the partnership. Equally important is a well-captioned archive that supports your ongoing productions from the very start. A strong and exclusive archive can also compensate for periods with fewer current productions.
IMAGO / NurPhoto / Vishal Bhatnagar | A photographer takes a photo of a macaque at the Shrine Galta Ji Temple in Jaipur, Rajasthan, India.
Metadata
The use of metadata in accordance with IPTC standards is essential for any partnership. Without proper labeling, your images cannot be found by our clients—which means no sales.
Captions and keywords should always be precise and meaningful. Below are the key IPTC fields required:
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Caption: Description of the content, names of depicted persons, date of capture, event (if applicable), and location (if not already included in location fields)
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Date Created: Date the image was captured or created
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Keywords: Relevant search terms and keyword variations (without duplicating the caption)
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Headline: Title or event shown in the image (without duplicating the caption)
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By-line: Name of the photographer/creator
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Copyright Notice: Name of the copyright holder (e.g., agency name)
Please note that IPTC field names may vary depending on the software used.
IMAGO / PanoramiC / Antonin Vincent | Max Verstappen during the Formula 1 Singapore Grand Prix 2024 on the Marina Bay Circuit.
Speed of Delivery
In today’s editorial mass image market, one factor stands above all: speed. Especially in sports photography, it is crucial that your images are made available to the world as quickly as possible.
Did Harry Kane score another hat-trick? Was there a surprise winner in Formula 1? Editorial teams and clients around the globe want to illustrate these moments immediately.
Even a few initial images during a live event are enough to support editorial coverage. The faster you upload your images, the greater their visibility—and ultimately, the higher your potential revenue.
IMAGO / Xinhua / Aurelien Morissard | The Men's 2019 Ballon d'Or winner Lionel Messi poses with his six Ballon d'Or trophies he won in his career during the ceremony at the Theatre du Chatelet in Paris, France.
Do You Feel Addressed?
Become a strong partner of IMAGO today. Let us successfully market your images together.
The relationships between photographers, image agencies, and clients are constantly evolving. For more than a quarter of a century, IMAGO has stood for a clear principle: 50/50. A fair revenue split—50% for our partners.
We connect your work with the right clients under fair and industry-standard conditions. We are committed to your success.
Help shape what we are. Become IMAGO.
Apply now:
www.imago-images.de/partner
