IMAGO Blog

XABI Campéon - Tim Stegmann on the Spanish spirit behind Leverkusen's success

Written by Julian Stuecke | Nov 4, 2025 1:00:02 PM

Driven by his passion for football and fascinated by its strategic and cultural facets, Hamburg-based football coach Tim Stegmann has published his first book, ‘XABI Campéon’, in collaboration with IMAGO. The tactics expert looks back on an impressive career in youth and professional football, from six years at the VfL Wolfsburg youth academy to a stint as assistant coach at Würzburger Kickers in the 3rd division to his current role as association sports instructor in Hamburg. With three master's degrees in football, including the well-known Portuguese Master in Tactical Periodisation by Vítor Frade and two Spanish-language master's programmes completed in cooperation with Real Madrid and FC Barcelona, Stegmann combines analytical expertise with international experience.

In XABI Campéon, Stegmann combines these experiences and Spanish influences with a captivating tactical analysis of Bayer 04 Leverkusen's championship team and Alonso's outstanding leadership style.

1) Could you briefly introduce yourself to our readers?

Sure! My name is Tim Stegmann, I am 36 years old and come from Hamburg. I started coaching football teams when I was 18. This enjoyable sideline has now become my profession, and I am able to work full-time in football.

IMAGO / Alterphotos | Xabi Alonso, Xavi Hernandez, Andres Iniesta and Juan Mata during a training session for Spain's national team in 2014.

2) You have taken an outstanding path in football, from assistant coach in professional football to three international master's degrees in the field of football. What attracted you to this path, and how did your various positions shape you?


In the football industry, there is rarely ONE predetermined path. Often, things just happen. Of course, you have to be in the right place at the right time, have people around you who give you a chance, and ideally be prepared for whatever comes your way. I was very fortunate to be offered a position as U19 assistant coach and team manager at VfL Wolfsburg following my internship at the youth academy, this was not a given, but it certainly showed that I had made good use of my internship. After six years in various positions at VfL Wolfsburg in the youth academy, I was very tempted to move into the professional sector as an assistant coach. At first, it was a different world in some ways – and at the same time, it's still football, just very focused on a team whose happiness often depends on winning on the weekend.

The master's degrees then resulted from different constellations: Since further educational opportunities within Germany are limited in football, especially when access to the next license level is restricted, I decided during the coronavirus pandemic to complete the Master's in Tactical Periodization by Vitor Frade, which was offered in English for the first time in 2020 and took place predominantly online. I had heard a lot about the concept, but never fully understood it. After almost a year of study and a magical week in Porto, that changed...

Ever since my time in Wolfsburg, I have developed a fondness for Spanish football and the Spanish national teams, and I was eager to learn more about the context. After moving to the Hamburg Football Association, I met Marc Meister, who was a new youth national team coach at the time and had also completed a master's degree in Madrid. Through him, I learned more about the opportunities to study ‘football’ in Spain. I used the pandemic period to bring my Spanish skills up to a solid B2 level in order to meet the requirements for studying in Spanish in Barcelona and Madrid.

And then, of course, I was lucky that my employer supported and encouraged my further education plans in Spain, for which I am very grateful.

IMAGO / Laci Perenyi | Xabi Alonso celebrates winning the Bundesliga with his team.

IMAGO / Beautiful Sports / Wunderl | Xabi Alonso gives instructions to his players on the training ground.

3) With ‘XABI Campéon’, you have published your first book together with IMAGO. What motivated you to analyze Xabi Alonso's Leverkusen, and how does your book differ from classic football analyses?

My feeling was that I was already familiar with many of Xabi Alonso's tactical concepts at Bayer Leverkusen from my master's degree courses in Madrid and Barcelona. At the same time, I had the impression that these concepts were not yet fully understood in Germany. As a young coach, I benefited greatly from specialist football books. Now I wanted to ensure that there was also a good football book in Germany with a focus on tactics, and to contribute to the further development of football and other coaches. In my opinion, there is no comparable football book in Germany. It is basically two books in one: on the one hand, an analysis of Xabi Alonso's playing philosophy from an external perspective and, on the other hand, an explanation of many fundamental ideas within Spanish football philosophy.

IMAGO / Private Photo

4) In 2023, you completed your Master's degree in professional football at FC Barcelona. What are the key learnings you took away from this experience?

That's a very big question for a master's degree that took two years to complete – especially when you consider that Barca's youth academy has a special status even within Spain. FC Barcelona is a completely different world, which is why there is a master's degree that deals entirely with its own perspective on football (and, in general, on life). A central aspect is certainly the focus on playing space and ball position, and the dynamically changing conditions within a football match. The moment playing positions are abolished, the overall view of football naturally changes fundamentally. The focus on football athletic training is also completely different. Much of it is integrated into game situations and focused on the sport of ‘football’.

IMAGO / BSR Agency | Photo of Xabi Alonso during a match between Spain and France.

IMAGO / Marca | Photo of Xabi Alonso during a training session with Real Sociedad's second team during his apprenticeship

5) You collaborated with IMAGO on your book project. What do you appreciate about working with us, and how important are high-quality images and visual material for your analytical work and communication?

I really appreciate working with IMAGO, and especially with my contact, Damir Pasalic. For me, aesthetically appealing images are key to a book's success. There's a reason for the saying, ‘A picture is worth a thousand words.’ If the product is beautiful, I'm more inclined to engage with the content as a whole. I think you can already see the commitment and dedication to a cause in this.

IMAGO / Private Photo

6) What was the exchange like when selecting the images? Did you have a clear idea, or was it more of a collaborative, creative process?

Of course, I already had a general idea of the direction I wanted to take. Through our discussions, I quickly developed a more concrete sense of how the image selection should look.

IMAGO / Eibner-Pressefoto / Photo of Xabi Alonso on the by-line during the Bundesliga match between FSV Mainz 05 and Bayer Leverkusen.

7) Describe the process of writing your first book. Were there moments when you had doubts or wanted to throw it all away?

There weren't any moments like that, although you can imagine that when you want to realize a project like this entirely on your own, there are always challenging moments. In this context, you have to differentiate: the purely content-related research into the background, the entire game analysis, and the technical and theoretical content naturally took time. But then it's like studying: once the content is there, I've always been quite good at ‘writing it down’. However, there were definitely some tricky moments, for example, when implementing the game graphics, meeting my self-imposed, time-consuming deadline, typesetting the book, proofreading...

I have to be honest and say that without the support of countless people, especially my graphic designer, Lukas Ullrich, who is a true magician, I would never have been able to realize the book. Producing the book is a masterclass in itself.

IMAGO / Beautiful Sports / Buriakov | Leverkusen Coach Xabi Alonso during a press conference.

8) How did you find the direct exchange with our team, and to what extent did it make your work easier or more rewarding?

I found the exchange to be direct, straightforward and goal-oriented. In such a demanding process as self-publishing a book, this way of working is extremely helpful, service-oriented and enriching. I am very grateful to IMAGO for this.

Interview and Picture Selection by Julian Stücke