IMAGO Blog

Greta Gerwig: Barbie Director and President of the Jury at Cannes 2024

Written by Camila Diaz | Apr 10, 2024 9:00:00 AM

In the bustling world of cinema, where stories breathe life into the silver screen, the Cannes Film Festival stands as one of the most prestigious film festivals in the world. As the 77th edition approaches, running from May 14 to 25, 2024, the festival has chosen an iconic figure in the film industry to lead its jury: Greta Gerwig. Renowned for her dynamic presence both in front of and behind the camera, Gerwig's selection as the president of the jury underscores her substantial influence and achievement in the film industry.

How is the Cannes Film Festival jury selected?

The Cannes jury selection process is meticulous. Before each festival begins, the board of directors appoints four jurors to award the coveted Cannes prizes. These individuals are chosen from across the international film landscape and celebrated for their contributions and the respect they command among their peers. Often, the honor of serving on the jury, especially as president, is a recognition of a luminary's career achievements.

IMAGO / Starface

IMAGO / PicturePerfect International

Who is Greta Gerwig, president of the jury of the Cannes Film Festival 2024?

Greta Gerwig's journey in the film industry is a testament to her multifaceted talent and perseverance. With roots tracing back to Sacramento, California, Gerwig initially set her sights on the world of playwriting. However, her path took a transformative turn after meeting filmmaker Joe Swanberg, leading her to become a prominent figure in the "mumblecore" movement, characterized by its low-budget, dialogue-heavy films. Today, Gerwig stands as a pillar in Hollywood, known for her indelible mark on female-led, coming-of-age narratives that resonate with audiences worldwide.

IMAGO / UPI Photo

What movies has Greta Gerwig directed?

With a career as an actress, playwright and screenwriter, Greta has positioned herself as one of Hollywood's most celebrated directors. Her directorial adventures reflect a deep understanding of human emotions, coupled with a keen eye for storytelling. Through her work, she has proven that female-driven and coming-of-age dramas move powerful audiences.

Lady Bird (2017)

Gerwig made her directorial debut with "Lady Bird" in 2017. Set in Sacramento, California in 2002, it is a semi-autobiographical film that poignantly explores adolescence and mother-daughter relationships. This film was critically acclaimed and nominated for an Oscar for Best Original Screenplay, Best Director and Best Picture.

IMAGO / ZUMA Wire / Elevation Pictures

IMAGO / ZUMA Wire / Elevation Pictures

Little Women (2019)

In 2019, she continued to captivate audiences with "Little Women," a retelling of Louisa May Alcott's classic novel. A story that navigates the challenges of femininity in post-Civil War Massachusetts, starring renowned actors such as Saoirse Ronan, Emma Watson, Meryl Streep, Florence Pugh and Timothée Chalamet. This adaptation received several Oscar nominations, securing the award for Best Costume Design.

IMAGO / ZUMA Wire / Columbia Pictures

IMAGO / Cinema Publishers Collection / Wilson Webb

Barbie (2023)

However, it was with "Barbie" in 2023 that Gerwig shattered expectations and box office records. In the movie, co-written with her partner Noah Baumbach, she delivered a film that not only entertained but also sparked conversations. The film, starring Margot Robbie and Ryan Gosling, quickly became a cultural phenomenon and the highest-grossing movie of the year, showcasing Gerwig's versatility and ability to engage audiences across different genres. This film was nominated for eight Academy Awards at the 2024 Oscars, winning Best Original Song for Billie Eilish’s “What Was I Made For?” The Barbie soundtrack garnered 11 Grammy Awards nominations and won three.

IMAGO /ZUMA Press / Warner Bros.

IMAGO / Picturelux

As Cannes prepares to roll out its red carpet once again, Greta Gerwig's presidency symbolizes a beacon of inspiration for the film community. It reminds us that cinema, at its core, is about exploring the vastness of human experience, with all its complexities and beauties. Under Gerwig's stewardship, the 77th Cannes Film Festival is poised to be a celebration of cinematic innovation, a testament to the resilience of storytelling, and an homage to the indomitable spirit of filmmakers who dare to dream and defy.

As we look forward to the festivities in May 2024, Greta Gerwig's selection as the Jury President not only honors her monumental contributions to cinema but also anticipates the exciting evolution of storytelling that lies ahead. In a world eager for connection and understanding, the films and filmmakers celebrated at Cannes will undoubtedly continue to illuminate, challenge, and inspire, guided by Gerwig's visionary lens.